Systems and methods for managing scent in an environment include receiving data from sensors disposed in an environment regarding an indication that a service is being delivered in the environment and identifying remote atomizing scent diffusion devices disposed in the environment, wherein each scent diffusion device comprises a communications facility that enables transmitting signals to and receiving signals from the remote computer. Based on the indication, an electronic data structure is created defining a physical operational state of the scent diffusion devices, including data specifying at least one of a production of a scent that is intended to be a complement to the service, a fan speed of a fan in the diffusion device that moves particles carrying a scent, and a voltage of a pump of the diffusion device. The diffusion devices are caused to implement the at least one defined operational state.