A display method including: performing (S10) a service application that is an application for at lease one of services of a specific event, using an information terminal; obtaining (S11) a plurality of event information items by the information terminal through visible light communication with a display that displays the event information items, the information terminal being held toward a screen of the display; and displaying (S12), when the event information items obtained in the obtaining (S11) include related information, the related information on a display unit of the information terminal, the related information being information related to contents of the at least one of the services.