An ejection volume of a liquid can more finely be adjusted without lowering the ejection speed. The liquid jet head includes a plurality of nozzles adapted to jet the liquid, a piezoelectric actuator having a plurality of pressure chambers corresponding respectively to the nozzles and filled with the liquid, and adapted to vary a capacity of each of the pressure chambers, and a control section adapted to apply a pulse signal to the piezoelectric actuator to thereby expand and contract the capacity of the pressure chamber so as to jet the liquid with which the pressure chamber is filled. The control section generates a drive waveform including a plurality of the pulse signals adapted to expand the capacity of the pressure chamber, and sets a crest value of either of the pulse signals other than the pulse signal applied last to a different value from a crest value of another of the pulse signals in the drive waveform.