Systems and methods for generating and deploying integrated circuit (IC) applications are provided. Partial reconfiguration functionality of an IC may be used to build reconfigurable application platforms that enable application execution on the IC. These apps may include partial reconfiguration bitstreams that allow ease of access to programming without cumbersome compilation via a set of complex tools. The apps may be acquired via a purchasing website or other mechanism, where the bitstreams may be downloaded to the IC, thus increasing usability of the IC as well providing addition revenue streams.