Embodiments of the present application provide transmission control methods and transmission control apparatus. A method disclosed herein comprises: determining transmission capability of a first device; and determining transmission configuration between the first device and a second device at least according to the transmission capability of the first device, the transmission configuration comprising information associated with at least two multiple-input-multiple-output (MIMO) channels available for data transmission between the first device and the second device. The method and apparatus of the embodiments of the present application support that at least two separate MIMO channels coexist between an access terminal (AT) device and an access point (AP) device as well as between two AT devices, which have flexible configuration while ensuring a higher data transmission rate, and computational complexity is not high for the devices, which can reduce power consumption of the devices.