Technologies for selectively licensing segments of source content are described. In some embodiments the technologies enable a user of a client device to select, license, and use one or more segments of source content, without the need to obtain a license to the source content as a whole. Systems, methods, and computer readable media utilizing such technologies are also described. In some embodiments, the technologies can enable digital rights management or other restrictions imposed on a content segment to be enforced, even when the content segment is incorporated into diverse content such as a content mashup. The technologies may also enable independent tracking of information regarding the use and/or payback of content segments, even when such segments are included in diverse content.