This disclosure describes, in part, techniques for analyzing sensor data to identify a bottleneck location within a physical establishment, and then providing a recommendation based on the bottleneck location. For instance, a payment service may analyze a layout of a physical establishment using sensor data representing movements of users within the physical establishment. Based on the analysis, the payment service can identify a location within the physical establishment in which movements of the users correspond to one another. For instance, the payment service can identify that the users are located at a similar location within the physical establishment at a given time period. The payment service can then generate and provide a message that indicates a location for moving an object such that users can utilize new routes through the physical establishment.