Techniques for controlling power on a PCIe direct attached non-volatile memory storage system are disclosed. In one particular embodiment, the techniques may be realized as a method for controlling power including providing power to a memory attached via the PCIe interface; monitoring a state of the attached memory; determining whether a new operation to be implemented on the attached memory would cause the power provided to the memory to exceed a preset threshold; and stalling execution of the new operation on the attached memory when it is determined that the new operation would exceed the preset threshold while continuing execution of preexisting operations on the attached memory.