The embodiments described herein are configured to annotate engineering record (“ER”) data from database tables and their corresponding attributes for analytics tools consumption and to combine the database tables into one consumable entity that can expose a list of attributes to the customer. Attributes may be converted into standardized attributes based on analyzing attribute data types. This data can then be extracted by analytics tools via the common data reporting layer to generate one or more visualizations at a display of at a user's computer system. Such a solution requires far less technical understanding and implementation logic to enable users to focus on analytics rather than view building.