A mechanism is described for facilitating smart measurement of body dimensions despite loose clothing and/or other obscurities according to one embodiment. A method of embodiments, as described herein, includes capturing, by one or more capturing/sensing components of a computing device, a scan of a body of a user, and computing one or more primary measurements relating to one or more primary areas of the body, where the one or more primary measurements are computed based on depth data of the one or more primary areas of the body, where the depth data is obtained from the scan. The method may further include receiving at least one of secondary measurements and a three-dimensional (3D) avatar of the body based on the primary measurements, and preparing a report including body dimensions of the body based on at least one of the secondary measurements and the 3D avatar, and presenting the report at a display device.