Provided are a sound control apparatus, a sound control method, and a program, which are capable of notifying a user that an object is approached without decreasing an immersion feeling of a user. A sound output control section (70) controls a sound to be output to the user. A distance specification section (78) specifies a distance between the user wearing a head-mounted display and an object existing around the user. A sound changing section (82) changes an output mode of the sound output to the user in accordance with a change in the distance between the user and the object existing around the user generated when the sound is output to the user.