A method may include generating a first database query to retrieve user profiles from a database. The user profiles may include a first attribute and a second attribute associated with a plurality of users. Reference data may be generated based on the user profiles. The reference data may include matrix representations of the user profiles. A clustering technique may be applied to the reference data in order to determine that a first user is similar to a second user with respect to the first attribute. In response to determining that the first user is similar to the second user, a second database query may be generated to retrieve a user profile of the first user from the database. A first recommendation for the second user may be determined based on the user profile of the first user. The first recommendation may include the second attribute of the first user.