The present disclosure is directed to fishing lures with interchangeable scents and methods of embedding scents in fishing lures. In an embodiment, a fishing lure configured to be customized with different scents includes a body, and a plurality of attachments configured to be attached to and detached from the body, wherein a first attachment of the plurality of attachments includes a first scent, and a second attachment of the plurality of attachments includes a second scent, and wherein the first attachment and the second attachment can be interchangeably attached to and detached from the body at a same location of the body.