Provided is an aqueous gelling agent composition, including: compound (A) represented by the general formula (1); and compound (B) represented by the general formula (2), wherein a mass ratio of compound (A) to compound (B), (A): (B), is from 95:5 to 85:15: where R1, R2, R8, R9, R10, R11, R15, and R16 each independently represent a hydrocarbon group having 4 to 20 carbon atoms, R3, R5, R7, R12, and R14 each independently represent a divalent hydrocarbon group having 2 to 4 carbon atoms, R4, R6, and R13 each independently represent a divalent hydrocarbon group having 3 to 16 carbon atoms, a, e, j, and m each independently represent a number of 10 to 100, d represents a number of 100 to 500, and g represents a number of 1 to 10.