Techniques for identifying a knowledge graph including one or more objects; generating a situation definition based on the knowledge graph, the generating including: identifying a particular object of the one or more objects; determining a trigger condition associated with the particular object; determining related information based on the one or more objects; determining one or more actions associated with the one or more objects and based on: i) the trigger condition, and ii) the related information; associating the trigger, the related information, and the one or more actions with the situation definition; and associating the situation definition with criteria for assignment to one or more user profiles.