A wearable vibration presentation apparatus includes a weight saving and simplified electric-mechanical vibration converter that has a mechanism that is quite different. The vibration presentation apparatus includes a transmitting member and a control unit, wherein a side portion of the transmitting member abuts a portion of a vibration presentation object or is wound to the vibration presentation object. Vibration is transmitted to the vibration presentation object via the transmitting member by applying predetermined tension to the transmitting member and varying the predetermined tension based on a driving signal on a basis of a vibration presentation signal.