Disclosed herein is an image processing apparatus including: an image data acquisition section configured to acquire data of an image; a luminance conversion section configured to convert a luminance range composing a pixel value of the image so as to correspond to the luminance range capable of an output as a display image; and an output section configured to output the data of the image in which a luminance after the conversion is defined as the pixel value. The luminance conversion section acquires information regarding a linear luminance range capable of an output in the luminance that is proportional to a setting luminance in a display and determines a conversion rule at least on a basis of the information.