Systems, methods, and techniques to efficiently and effectively automate and personalize data visualization images. The method can include receiving at least one input from a user via an input/output device, and the at least one input can be associated with at least one prompt provided by the system to the user via the input/output device. The method can further include determining a purpose associated with at least one set of data. The purpose can define a use of the at least one set of data and the use can be defined by the user. The method can further include determining a personalized data visualization image of the at least one set of data for display to the user in response to the received at least one input and the determined purpose. The method can further include displaying the personalized data visualization image on a display for viewing by the user.