This disclosure describes a platform and taxonomy for analyzing the results of testing data, such as data generated through usability test of the User Experience (UX) of a software product or service. The analysis outputs actions that can be performed automatically to modify the software product or service under test. The usability test results that are analyzed can include qualitative data, such as words, sentences, phrases, comments, and or other (e.g., natural language) information that have been provided by end-users engaged in the usability testing. The platform and taxonomy described herein provided a framework through which a semantic analysis of results can be performed, with actions performed based on the semantic analysis.