An interactive recommendation system and an interactive recommendation method are provided. The interactive recommendation method includes the following steps. Firstly, a server receives a user request from a user device through the Internet. Then, the server analyzes the user request and generates at least one subsidiary request corresponding to the user request. Then, the server issues an interactive request to the user device according to the at least one subsidiary request. The server generates a recommended application program list according to the at least one subsidiary request. After the user device responds to the interactive request, the server recommends at least one application program in the recommended application program list to the user device.