Embodiments of the present disclosure pertain to a personal assistant controller. In one embodiment, the present disclosure includes a computer implemented method comprising receiving a voice audio signal in the personal assistant controller, converting the voice audio signal into a target command corresponding to one of a plurality of personal assistants, wherein different personal assistants comprise different target command protocols for executing different operations on different network enabled appliances, and sending the target command for execution by a backend system corresponding to the one of the plurality of personal assistants, and in accordance therewith, performing an operation on the backend system.