Techniques and solutions are described for facilitating deploying tenants to, and managing tenants in, a cloud computing environment. In determining where a tenant should be deployed, cloud-based software applications, or at least cloud-based software applications of a particular type, used by the tenant are considered. Computing resources needed by the tenant are determined. The tenant is deployed to a computing infrastructure that has instances of the cloud-based software applications used by the tenant and has computing resources sufficient to satisfy the needs of the tenant. If the tenant is to access another software application, the data for such application is deployed to that computing infrastructure. If the tenant's computing resource needs exceed the available resources of the infrastructure, resources are added to the infrastructure or the tenant's data for all of the cloud-based software applications are moved to another computing infrastructure.