In a computer-implemented method, telematics data collected during one or more time periods by one or more electronic subsystems of a vehicle and/or a mobile device is received. The telematics data includes operational data indicative of how a driver of the vehicle operated the vehicle. The telematics data is analyzed to identify one or more driving behaviors of the driver. Based upon the one or more of driving behaviors, a driver profile is generated or modified. A suggested vehicle component type matching the generated or modified driver profile is identified, at least by determining that the generated or modified driver profile meets a set of one or more matching criteria associated with the suggested vehicle component type. An indication of the suggested vehicle component type is displayed to a user.