Provided is a user interface for generating virtual models of configurable products. In an example, a method includes displaying the user interface including a workspace and a plurality of functions for generating models of configurable products, generating a virtual model of a configurable product based on input received via the user interface, the virtual model comprising attributes selected by the user input which are capable of being dynamically configured to generate a price quote for the configurable product and a relationship between the attributes, and in response to the virtual model being generated, generating syntax that corresponds to the virtual model and storing the syntax in an executable file. The example embodiments provide a user the ability to quickly and easily generate CPQ objects that can be executed using CPQ software without requiring the user to learn CPQ syntax.