A switching regulator circuit to convert an inputted first voltage to a second voltage by turning on and off a switching device and to output the second voltage to a load includes: a load current determination unit configured to determine a level of a load current passing the load connected to the switching regulator circuit; a switching frequency setting unit configured to set a switching frequency for the switching device according to a result of determination by the load current determination unit; and a switching control unit configured to turn on and off the switching device at the switching frequency set by the switching frequency setting unit.