A relay node receives a data block containing multiplexed data streams intended for multiple user equipment (UE) devices being served by the relay node. The relay node extracts the data streams from the data block and allocates them each to a separate narrowband channel that is associated with a particular UE device. The relay node repeatedly transmits the narrowband channels to the UE devices in a broadcast transmission that is transmitted for a predetermined number of repetitions. Each UE device decodes their own respective narrowband channel to obtain the data stream intended for the UE device associated with a particular narrowband channel. A feedback mechanism is utilized by the relay node to determine whether to retransmit a data packet or a new data packet in subsequent broadcast transmissions.