In an example, information about interactions by users, via the graphical user interface, with a plurality of items rendered in the graphical user interface, is obtained, the information including a timestamp of a time and date at which the corresponding interaction occurred. A series of operations is performed upon detecting a condition that triggers a ranking of items rendered in the graphical user interface, for each item for which the condition applies. A ranking score is calculated for the item and a decay is applied to the ranking score by applying a Gaussian distribution, using the timestamp of the item as an origin to the Gaussian distribution, producing a decayed ranking score. The items for which the condition applies are then ranked based on their respective decayed ranking scores and a subset is rendered in the graphical user interface in an order matching the ranking.