A system includes reception of a definition of a first attribute to associate with a logical object of the first application, reception of a definition of a second attribute to associate with a second logical object of the first application, determination, based on the definition of the first attribute and the definition of the second attribute, that the first attribute and the second attribute are associated with a same semantic, based on the determination, generation of e a first identifier associated with the first attribute and the second attribute and storing the first identifier associated with the first attribute and the second attribute in a first data schema associated with the first application, and storage of the first identifier associated with the first attribute and the second attribute in an analytics schema associated with an analytics application.