Embodiments of this disclosure relate to the communications field, and provide a repeated transmission method and an apparatus, to increase a probability of successful decoding of a user equipment. The method includes: performing, by a user equipment, first transmission of uplink data, and sending a first reference signal to a network device based on a first transmit power, where the first reference signal is used to demodulate the first transmission of the uplink data; and performing, by the user equipment, Nth transmission of the uplink data, and sending a second reference signal to the network device based on a second transmit power, where N is an integer greater than or equal to 2, the second reference signal is used to demodulate the Nth transmission of the uplink data, and the second transmit power is less than the first transmit power.