A donor communication station transmits a unicast transmission comprising a plurality of device data sets where each device data set directed to each of a plurality of user equipment (UE) devices. A relay node receives the unicast transmission and retransmits the data sets in a broadcast transmission over a broadcast communication channel to the plurality of UE devices. In one example, the donor communication station encodes data for multiple user equipment (UE) devices by applying broadcast encoding to the data for each device before applying outer encoding to the data. The dual encoded data is transmitted to the relay node over a dedicated channel. The relay node applies outer decoding to the dual encoded data to retrieve the broadcast encoded data. The relay node then transmits the broadcast encoded device data in a broadcast transmission without outer encoding.