A method for a communication platform includes receiving configuration data associated with an account, the configuration data identifying a plurality of communication channels to provide messages to a plurality of communication endpoints. The method also includes receiving a request associated with the account to transmit messages to a set of communication endpoints of the plurality of communication endpoints, and determining, based at least in part on the configuration data, a message payload, the set of communication endpoints, and a set of communication channel identifiers corresponding to the set of communication endpoints. The method further includes transmitting the messages to communication endpoints in the set of communication endpoints, each message including the message payload and being transmitted to a respective communication endpoint using a communication channel identified by a communication channel identifier corresponding to the respective communication endpoint.