The present invention relates to tracking of a passenger flow in an elevator car. A passenger flow tracking system for an elevator car according to the present invention includes: a first Bluetooth module installed in the elevator car, the first Bluetooth module being configured to broadcast a first Bluetooth signal that can substantially cover the interior of the elevator car and receive a response fed back by a personal mobile terminal carried by a passenger inside the elevator car; and a passenger flow determining unit configured to at least determine, based on a change in the received response, that the passenger leaves and/or enters the elevator car.