The present disclosure provides a sound producing device, a method for driving the sound producing device, a display panel and a display apparatus. The sound producing device includes a recognition element, a directional sound production element and a control element, where the recognition element is connected with the control element and is configured to acquire information relating to a person in a preset range and transmit the acquired information relating to the person to the control element; the control element is connected with the directional sound production element and is configured to acquire a corresponding audio signal according to the acquired information relating to the person and control the directional sound production element to send out a sound wave according to the acquired audio signal.