An electronic shelf label, which comprises:



a display unit, which is designed for displaying image content, and
a communication module, which is designed for wireless communication for the purpose of receiving image data, which represent the image content, and for transferring the image data to the display unit,

characterized in that

a detector unit is provided, which is designed for detecting an incorrect positioning, which differs from a desired positioning, of the electronic shelf label, and for outputting an action signal when the incorrect positioning is detected, and in that
the electronic shelf label is designed to change the image content when the action signal is present.