A display device and an operation method of the display device are provided in the present disclosure. The display device includes a display screen a sound-generation driving module, and further includes an acoustic scanning module, arranged on a non-display side of the display screen and configured to determine a spatial contour of a space where the display device is located through acoustic scanning; a viewer position detection module, configured to detect viewer coordinates in the space where the display device is located; and a control module, configured to control the sound-generation driving module to generate sound in accordance with the spatial contour and the viewer coordinates.