Methods and systems are used for providing a traveling avatar in a smart feedback system (SFS). As an example, a user associated with a first interaction with the SFS from a first device at a first location is identified. A first visualization of a personalized avatar associated with the user is provided to the first device. A first personalized feedback request is provided to the first device during the first visualization. First feedback of the user captured by the first device is received in response to the first personalized feedback request. The user associated with a second interaction with the SFS from a second device at the first location is identified. A second visualization of the personalized avatar is provided to the second device. A second personalized feedback request is provided to the second device. Second feedback of the user captured by the second device is received.