A vehicular camera includes a housing having a front housing portion and a rear housing portion, with the front housing portion including a lens accommodated by a lens barrel. A heating device is disposed at an outermost lens element of the lens. The heating device includes a heating element and electrically conductive elements that extend along the lens barrel for electrical connection to circuitry at a printed circuit board. The electrically conductive elements are disposed along respective channels established along the inner surface of the lens holder. An outer end of each of the electrically conductive elements is disposed at and in contact with the heating element. When powered, the heating element heats the outermost lens element. The camera is configured to be disposed at an exterior portion of a vehicle so as to have a field of view exterior of the vehicle.