A backlight module including a circuit substrate, a plurality of light-emitting devices, a first cholesteric liquid-crystal layer, and a second cholesteric liquid-crystal layer is provided. The light-emitting devices are disposed on the circuit substrate and electrically connected to the circuit substrate. The first cholesteric liquid-crystal layer is disposed on the light-emitting devices and overlapped with a light-emitting surface of each of the light-emitting devices. The second cholesteric liquid-crystal layer is disposed on the first cholesteric liquid-crystal layer and overlapped with the first cholesteric liquid-crystal layer. The first cholesteric liquid-crystal layer and the second cholesteric liquid-crystal layer respectively have a first chiral direction and a second chiral direction. A display apparatus adopting the backlight module is also provided.