A bead dusting apparatus for applying talc to a circular tire bead utilizing a housing with a guideway therethrough. An entrance ramp feeds beads seriation into the housing where a first pair of rollers support and rotate each bead through a tank containing talc. Each bead is then indexed into a second portion of the housing where a second pair of rollers supports and rotates the beads between opposed brushes to remove excess talc. The dusted beads are discharged by a bead indexing mean.