The invention relates to a method for heat transferring high resolution digital images that are printed onto a heat transfer sheet with dye-sublimation inks. The dye-sublimated image/design/graphic is impregnated into a natural wood cellulose web material using a rotary heat transfer press. The imaged wood cellulose web material forms a continuous roll of pre-laminate material that can be bonded/laminated to a myriad of substrates and that can be stored easily in roll form, with or without adhesive backing. This is a unique process of formulating an imaged, environmentally sustainable wood cellulose web material. The raw material can be FSC certified from managed renewable forests and after imaging, the wood cellulose web material has no VOC or formaldehyde emissions. The claimed invention preferably uses a polyurethane reactive (PUR) acrylic top coating that provides a high quality and cost effective surface finish to the decorated wood cellulose web material. The PUR system technology provides surface protection with high wear and shock resistance and maintains the depth and quality of the imaged wood cellulose material.