A tire dressing applicator comprises a support shaft mounted between the ends of a bracket and a plurality of tire dressing applicator foam rollers mounted on the shaft for rotation both with the shaft and in unison with one another and, as necessary when contacting a tire sidewall, relative to the shalt itself to prevent and/or reduce unnecessary roller wear. A drizzle-type system of dressing dispenser pipes drizzles dressing onto the outside surfaces of the rollers and a felt flap spreads the dressing and prevents waste which is characteristic of spray type systems. A quick-release mechanism associated with one end of the roller shaft where it is connected to the bracket permits the shaft to be released for the purpose of replacing worn rollers. Individual rollers are constructed using hard plastic cages which are adhesively bonded in toroidal foam volumes to prevent lateral scrunching or distortion of rollers during use.