Formulating multimedia content of an on-line interview, including transmitting during the on-line interview, over a data communications network from a first client device to a second client device, a media stream of content from an interviewee; simultaneously with the transmitting of the media stream from the interviewee, recording the media stream from the interviewee in a media file on the first client device; recording during the on-line interview in a media file on the second client device, a media stream of content from an interviewer; transmitting after the on-line interview, from the first client device to the second client device, the media file containing the recorded media stream from the interviewee; and merging the recorded media files into a single media file on the second client device for transmission to viewers of the on-line interview.