A pivoting headrest assembly incorporated into a rear row vehicle seat including a base and a pivotally supported seatback. A first bracket is fixedly supported atop the seatback and exhibits a striker. A second bracket is pivotally supported to the first bracket in a biased direction away from the striker and includes a headrest bun support. A hook is supported upon the second bracket in a first biased direction engaging the striker. A release element associated with the second bracket is biased direction and which, upon being actuated in a second counter-biased direction, engages a projecting portion associated with the hook. A cable is secured at a first end to a fixed location associated with the seat and extends through a redirection location an offset distance from a pivot location of the seatback, the cable securing at a second end to the release element.