Embodiments include a codec for use in a videoconferencing or similar system includes a video encoder pipeline that has a pre-processor component that is optimized to detect faces and compress the facial video data in an optimum manner. The codec has a pre-processing step that analyzes each frame on a per macroblock basis to determine the mathematical activity level per block. The activity level calculation is used as a parameter to the bitrate control module of the encoder to control the quantization, and thus the fine grained quality of the output data. An object detection module (e.g., a face detector) is placed in the pre-processing step. The object detection data is then combined with the activity level and object detection certainty value through a combinatorial algorithm comprising a weighted average or normalized multiplication process.