A coating composition useful for building materials products, especially roofing surfaces, is provided. The coating composition provides durable exterior protection to surfaces that it applied to, and it has reflective properties. The coating composition includes a mixture of a polymeric binder, a polymeric carrier and a pigment. The pigment is present in the coating composition in amount that is capable of providing a coating that has an initial energy efficiency rating greater than or equal to 0.65 for a low-sloped roof, or an initial energy efficiency greater than or equal to 0.25 for a steep-sloped roof.