A system of applying liquid flavor to cut tobacco material includes a first tank of concentrated liquid flavor and a second tank of water. A venturi device is constructed and arranged to receive and meter concentrated liquid flavor and water from the first and second tanks and to discharge mixed flavor and water from an outlet end. A first line is connected between the first tank and a suction port on the venturi device, and a second line is connected between the second tank and an intake port on the venturi device. A spray assembly is in fluid communication with the discharge outlet of the venturi device for applying mixed flavor and water to cut tobacco.