Devices and methods for coating wheel rims for the production of both standard rims and special rims, are provided. An example of a device for coating wheel rims includes a pre-treating station that is followed by a powder priming station followed by a basecoat application station and a final coating station, in particular an acrylate powder station, with the final coating station being coupled to both the power priming station and the pre-treating station by at least one conveyor, respectively. The device permits a proportion of special rims to be introduced in addition to standard rims without any impairment of the spindle-synchronous operation of the device.