Disclosed is a method and system for publishing subscriptions in a publish-subscribe system in accordance with subscription groups. Embodiments may include (i) determining a consumption characteristic by which each of a plurality of subscribers in a publish-subscribe system consumes a subscription published by a publisher; (ii) identifying the subscribers whose consumption characteristics satisfy a specified similarity criterion; (iii) defining a plurality of subscription groups, each of which includes subscriptions of those of the subscribers whose consumption characteristics satisfy the specified similarity criterion; and (iv) transmitting the subscriptions to the subscribers in accordance with the subscription groups. Embodiments may also include moving a subscription of the subscriber, from a first subscription group having subscriptions of those of the subscribers whose consumption characteristics correspond to a first specified similarity criterion, to a second subscription group having subscriptions of those of the subscribers whose consumption characteristics correspond to a second specified similarity criterion.