Systems and methods for controlling ink component concentration for optimizing ink for use on specific media types, such as paper or plastic, include an in-line ink delivery system for mixing and delivering ink. The ink delivery system includes a first ink supply, a second ink supply, a mixing chamber or pot, and a print head connected to a print head reservoir. The ink delivery system may be configured to mix ink according to one of stored setpoints or acquired media data for media on which ink is to be printed.