The present invention provides a method for forming a multilayer coating film, the method comprising (1) coating on a substrate an aqueous first colored coating composition containing a pigment and a hydroxy-containing polyester resin-containing film-forming resin having an acid value of 30 mg KOH/g or less; (2) coating an aqueous second colored coating composition containing a film-forming resin and a copolymer obtained by copolymerization of monomer components containing a polymerizable unsaturated monomer having a hydrophilic group, and a macromonomer having a polymerizable unsaturated group and a backbone having a number average molecular weight of 1,000 to 10,000, obtained by polymerization of a monomer component having 5 to 100 mass % of a polymerizable unsaturated monomer having a C4-24 alkyl group; (3) coating a clear coating composition; and (4) simultaneously curing the three coating films formed in steps (1) to (3).